Idaho Potato Commission

The group's main initiative is Grown in Idaho — a collective trade mark program for marketing Idaho-grown potatoes, products containing them,[1] and accompanying advertising campaigns.

The McRae family owns the trademark "Idaho" in the United States in connection to any potato-based product.

The group also announced that it would launch a new marketing campaign featuring Denise Austin during the upcoming college football season.

The truck was originally intended to tour supermarkets across the United States throughout the year, and be retired afterwards.

[9][10][11] In January 2014, Peggy Grover was the first woman to be appointed to the board of the Idaho Potato Commission.