It has continuously been in production since 1918 and is distributed primarily throughout the Pacific Northwest region of the United States.

[1] The wrapper of the product bears the slogan "The Candy Bar That Makes Idaho Famous".

[2] The potato- (spud) shaped bar consists of a chocolate and coconut flakes covered cocoa-flavored marshmallow center.

The candy bar consists of a cocoa-flavored marshmallow center which is covered with compound chocolate (a chocolate replacement made from cocoa, sugar, and vegetable fats) and sprinkled with coconut flakes.

The bar was featured in Steve Almond's book Candyfreak as one of the few successful candies made by a small company.