[1] After completing his military service, Matalon started video blogging around 2010,[2] with Out Traveler later describing him as an "online lipsync star.

[13] According to Gay.net, it was around 2010 that Matalon again began uploading self-made videos to YouTube, often featuring him and friends lipsyncing to pop songs around Tel Aviv.

In France he has been featured in publications such as À cause des garçons,[5] Stubborn Magazine,[6] and MyGayTrip,[6] who also hired him in 2012 to serve as the main face of their advertising.

[4] With MyGayTrip's founder Matthew Jost dubbing him the website's "muse,"[8] Matalon was subsequently featured as the main model in a number of full-page ads in Têtu.

In both text and video format he has covered topics such as HIV and World AIDS Day,[1] gender norms,[15] and the gay community in Tel Aviv.

[17] Mexican website SDPNoticias.com named him three of the Top 5 Gay Bloggers of 2013,[18] and in October 2013 he was featured as the cover model for Betún Magazine in Mexico.

[20] Matalon joined the Israeli start-up Interacting Technology in 2012 as their VP of marketing, with Matalon working on marketing campaigns and managing the "brand ambassadors" for the global social network MOOVZ, which is owned by Interacting[1][21] By April 2013 he organized an event to support Moovz in Israel, with fifteen international "ambassadors" participating.