Founded in 1981, Ideas International (IDEAS) was an IT analyst company specializing in technology insight and comparisons of competitive server and storage technology.

[3] IDEAS was the creator of RPE2, a computer benchmark that compares the relative performance of servers.

[4] IDEAS began trading as a public company on the Australian Stock Exchange in 2001.

[5] In 2004, IDEAS acquired D.H. Brown Associates, a research company based in the United States focused on in-depth analysis of computing technologies.

[6][7] In 2009, the Australian Information Industry Association named IDEAS as the New South Wales winner of its iAward under the category Sustainability and Green IT.