idio Ltd. is an enterprise software company that produces and implements products for brands and publishers.

In early 2011, idio acquired thru digital to expand its engineering team and set up a London office.

[1][2] idio was founded in 2006, by Edward Barrow and Andrew Davies, at Warwick Business School in the UK, with the aim of building a system to personalize content effectively.

[3] This consumer-facing personalized music magazine was a proving ground for the technical and commercial approach of idio.

This enables users to install Chrome extensions from many publishers and get customized alerts when relevant news is posted.