He worked at that time under the shadow of Amado Carrillo Fuentes "the Lord of The Skies" and Eduardo González Quitarte "El Flaco".

[5] The act prohibited U.S. citizens and companies from doing any kind of business activity with him, and virtually froze all his assets in the U.S.[6] Coronel was killed on 29 July 2010 in Zapopan, Jalisco, during a shootout with the Mexican Army.

A statement from the federal Attorney General's Office says soldiers found jewelry, luxury watches, guns, two hand grenades, three vehicles, and US$7 million in cash in the house where Coronel was killed.

He was the successor of Coronel Villarreal and top leader of La Corona Cartel, a Sinaloa Cartel-affiliated gang founded between late 2012 and early 2013.

[14][15][16] His nephew and regional cartel leader in Durango, Humberto Rodríguez Coronel ("El Canelo"), was arrested by the Navy on 24 March 2013.