[3] Ignition went on to manage Cambridge band The Bible,[4] before expanding to take on Johnny Marr,[5] The The[6] and Electronic[7] as the 1990s approached.
It was at this time that previous associate Alec Mckinlay returned from his native New Zealand to London to rejoin Ignition, and to later become a partner with Russell.
Between 2000–2010 Ignition also managed North American clients Mercury Rev and Black Mountain, as well as New Zealand based Neil Finn and his band Crowded House.
Since the middle of the last decade, Ignition's roster has grown further, taking on highly successful international touring artists Catfish and the Bottlemen, and Scottish singer/songwriter Amy McDonald.
They have also expanded to establish a North American arm of Ignition management based in Los Angeles, whose clients include Neon Trees and Wilderado.