The model featured a high-floor body, with the engine mounted under the floor in order to spare space and achieve better weight distribution.

Outside Hungary, the largest importers were the Soviet Union and the GDR, but the model drew so much attention that it reached outside the Iron Curtain, with vehicles being exported as far away as Iceland and Taiwan.

The factory, overgrowing with confidence in the model's success, turned little attention towards developing the successor of the increasingly obsolete 260s, the Ikarus 415.

Instead, Ikarus invested in a huge re-manufacturing effort in the late 80s to replace the aged out fleet of their Hungarian and Soviet partners, with only minor optical differences applied compared to the original buses dating to the early seventies.

While popular with the suburban and interurban companies of Hungary, it failed to draw attention as it was too obsolete for the international market.