Il Makiage is a tech-focused beauty brand based in New York City.

Il Makiage was founded in 1972 by New York-based makeup artist Ilana Harkavi.

After the initial investment, brother and sister Oran Holtzman and Shiran Holtzman-Erel, who had previously purchased the brand, re-launched it in 2018 and started its digital approach.

[8] The company uses AI and machine learning to match users with beauty and skincare products.

[9][10] In November 2019, Il Makiage acquired Israeli artificial-intelligence company NeoWize Inc. to integrate it with their machine learning programs.