[3][4] She uploaded videos of herself singing on Instagram, which led to a record label deal.

In 2018, Ilira signed a label deal with Four Music, and released her debut track "Whisper My Name" on 24 August 2018,[5] followed by her second single "Get Off My D!ck" that same year which entered the Spotify Viral Top 50 in the U.S.[1] Her first chart placement was achieved together with Alle Farben and the song "Fading",[6] which reached number 16 on the German Single Charts and number 1 on the German Airplay Charts for four consecutive weeks.

[7][8] In 2019, Ilira released four singles, "Do It Yourself", "Diablo" (with Spanish producer and recording artist Juan Magán),[9] "Pay Me Back!

[citation needed] On 14 December 2021 Ilira announced that she had signed a joint deal with Virgin Records and Universal Music Group.

[11] In 2023, she released three non-album singles followed by her six-track debut extended play Never Really The End.