Market liquidity

In a liquid market, the trade-off is mild: one can sell quickly without having to accept a significantly lower price.

[1] A liquid asset has some or all of the following features: it can be sold rapidly, with minimal loss of value, anytime within market hours.

Speculators are individuals or institutions that seek to profit from anticipated increases or decreases in a particular market price.

Financial institutions and asset managers that oversee portfolios are subject to what is called "structural" and "contingent" liquidity risk.

When a central bank tries to influence the liquidity (supply) of money, this process is known as open market operations.

In addition, risk-averse investors require higher expected return if the asset's market-liquidity risk is greater.

Initial buyers know that other investors are less willing to buy off-the-run treasuries, so the newly issued bonds have a higher price (and hence lower yield).

Some future contracts and specific delivery months tend to have increasingly more trading activity and have higher liquidity than others.

The investment portfolio represents a smaller portion of assets, and serves as the primary source of liquidity.

In a worst-case scenario, depositors may demand their funds when the bank is unable to generate adequate cash without incurring substantial financial losses.

This old building for sale in Cheshire, England, has relatively low liquidity. It could be sold in a matter of days at a low price, but it could take several years to find a buyer who is willing to pay a reasonable price.
A pricing board at the Toronto Stock Exchange
Stock exchanges promote liquidity by accepting competitive bids from buyers. (Toronto Stock Exchange, 1910)