[1] In the 1950s and 60s, ILLUM experienced increasing competition from the large shopping centers that began to spring up in the metropolitan area.
In the middle of the 1960s, a parking garage was built and a major renovation was carried out in the fight for the customers' favor.
However, this was not enough to make the company a good business, and in 1972 the family had to sell to the British group House of Fraser.
[1] During the 1980s, Illum had financial problems and in 1987 was taken over by lawyer Jens Jordan together with the controversial contractor Kay Wilhelmsen, they bought both the department store and the buildings for a total of DKK 523 million.
In 2004, Magasin was acquired by a consortium headed by the Iceland's Baugur Group, which thus secured 20 percent ownership of ILLUM.