The illusion of Kate Moss is an art piece first shown at the conclusion of the Alexander McQueen runway show The Widows of Culloden (Autumn/Winter 2006).
It consists of a short film of English model Kate Moss dancing slowly while wearing a long, billowing gown of white chiffon, projected life-size within a glass pyramid in the centre of the show's catwalk.
McQueen conceived the illusion as a gesture of support for Moss; she was a close friend of his and was embroiled in a drug-related scandal at the time of the Widows show.
It is regarded by many critics as the highlight of the Widows runway show, and it has been the subject of a great deal of academic analysis, particularly as a wedding dress and as a memento mori.
[15][16] The stage was formed by a square of rough wood with a large glass pyramid in its centre, leaving a catwalk around the outside for the models to walk.
[15] The illusion, sometimes inaccurately described as a hologram, used a 19th-century theatre technique called Pepper's ghost to display a life-sized projection of Kate Moss wearing a billowing chiffon dress.
[46] Critics have described The Widows of Culloden as an exploration of Gothic literary tropes – particularly melancholy and haunting – via fashion, and the illusion of Kate Moss plays a significant role in this analysis.
[15] McCaffrey presented a similar analysis, writing that the illusion of Kate Moss was an example of highly staged Gothic melancholy, playing on the "tensions between beauty and heartache".
[14] In a 2014 interview with British photographer Nick Knight, Moss confirmed that she had decided not to attend the show in person, even in disguise; she assumed it would be found out eventually and would "take away from all the magic ... the whole thing of me being a ghost".
[51] Sarah Heaton, whose work focuses on the intersection between fashion and literature, described the illusion as evoking the Gothic trope of the barefoot "mad woman"; normally this figure would be confined to an attic or asylum, but McQueen subverts the expectation by displaying her to the public, making her ephemeral and uncontained.
[52] Fashion theorists Paul Jobling, Philippa Nesbitt, and Angelene Wong concur, arguing that the presentation demonstrated that Moss's body, as a symbol of female power, was "numinous, untouchable, and evading capture".
[54] Cultural theorist Monika Seidl was critical of the illusion, arguing that it presented Moss as a contained female "Wiedergänger" or vengeful spirit.
[55] Literary theorist Monica Germanà also took the dress to be a wedding gown, and found it an example of "the morbid coalescence of love and death", a recurring theme for McQueen.
[27] Jenna Ng described the projection of Moss, a living person, as a kind of rearrangement of physical distance: "the holographic subject appears to be virtually here amongst the present audience even as they are actually elsewhere at the time".
[60] Performance theorist Johannes Birringer was critical of the entire Savage Beauty exhibit, but particularly so of the apparent reverence given to the illusion by the audience: "There was a hushed silence in that holographic room which I found pathetic.