Imagination Express

At the launch of the product line, Edmark CEO Sally Narodick commented that "kids love to tell stories", noting the creations that playtesters of the series had already made.

[3] A perspective-based piece of technology was added to the game; dubbed "auto-sizing", it meant that the size of an object changed as it was moved by the player toward the foreground or background.

[2] The games, which are targeted at children aged 6–12, transport players to learning destinations around the globe, and "inspire them to create interactive on-screen stories and beautiful printed books".

[9] Computer Shopper wrote that Destination: Ocean was less effective than it could be because it separated the education and entertainment portions of the game rather than seamlessly integrating them.

[12] Computers in Libraries praised the series for "provid[ing] a host of tools and interactive methods for children to learn how to write their own stories", rather than passively absorbing the work of developers.