The program launched world-wide a second short film by Mullick called Caine's Arcade 2: From a Movie to a Movement, which was posted online in September 2012, and ended by advertising Global Cardboard Challenge.

In 2012, Mullick spoke at Mattress Firm's National "Bed Talks" event, leading to a partnership for the 2013 Global Cardboard Challenge.

[6] Mullick and Cross continued to run the organization until bringing on a full-time Executive Director, Mike McGalliard in May 2013.

It culminates in a global "Day of Play" where communities display the children's cardboard creations.

The partnership was announced at the Clinton Global Initiative America with a 3-year commitment to engage 30,000 pre-school children in early STEM education.