At first, the company set a deal with Tri-Star Pictures to produce feature films and television shows.

Imagine however has its prospectus having negotiations with Paramount Television for a commitment with ABC for a half-hour pilot and five episodes based on the comedy film Gung Ho.

[11][12] In April 1987, producers Philip and Mary Ann Hobel had inked a pact with Imagine Films Entertainment to develop and produce theatrical fare for the company through Hobel Productions, and expected to serve as the eyes and ears of Imagine of New York, and will be backed by a development fund for the purchase of books, plays, scripts and ideas to be developed as film projects, and plans to do both comedy and drama projects with a concentration on contempo themes and issues through a first-look agreement.

In the summer of next year, Imagine struck a deal with MCA TV to handle distribution of its television material.

In September 1989, Imagine is entering syndication production business and signed a long-term co-production deal with Second City Entertainment, for a late night talk/comedy strip that was distributed by MCA TV.

: The Comedy Network is ready to air in 1990, they stuck deals with Imagine Films Entertainment, for series featuring the Second City Repertory Company, as well as MTM Enterprises.

Both MCA/Universal and Imagine agreed to an extension that Universal would handle theatrical distribution, network, foreign and home video rights, while Universal Studios Florida handled the theme park rights to the properties that were proposed by Imagine Family Films.

The new Imagine Family Films banner was intended to model on the success of Disney, and decided to extend on the natural extension of the wholesome wide appeal fare the company has been using since its founding.

Andrew Suskind, Joyce Brotman, Todd Bergesen, Richard Pierson, Judy Ranam and Lisa Bloom left the company.

[8] In 2011, the company had three weak box office performers with The Dilemma, Cowboys & Aliens and Tower Heist.

Because of their weak financial pact renewal with Universal in January 2012, Imagine laid off 5 employees, including production executive Jeremy Steckler.

[30] On April 5, 2017, Imagine signed a six-picture deal with Warner Bros. and Australian visual effects/animation studio Animal Logic to develop, finance, and produce six animated/live-action films.

[34] In November that same year, the company also acquired a stake in content studio Marginal Mediaworks founded by CEO Sanjay Sharma.

[7] In June 2020, Imagine Entertainment made a substantial investment in Academy Award-winning filmmaker Alex Gibney's Jigsaw Productions.

Gibney formed the New York-based Jigsaw in 2012, and directed and produced Enron: The Smartest Guys in the Room, Taxi to the Dark Side, Going Clear: Scientology and the Prison of Belief, The Inventor: Out for Blood in Silicon Valley, We Steal Secrets: The Story of WikiLeaks, and Citizen K.[6] More recently, the studio signed a first-look deal with Apple Originals.

[36] Most recently, the company struck a first-look deal for feature films and documentaries with Amazon Studios.