The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 or older[1] made by Mattel, under the label of Fisher-Price.
At the time of its introduction at the 1998 Toy Fair,[2] the Imaginext System included only two themed worlds: medieval and city venues.
The other Imaginext line that was released in 2002 attempted to capture life in the big city with a focus on emergency and rescue figures and play sets.
Following in the footsteps of the castle line, the Imaginext dinosaurs were divided into rival sects: the predators—whose goal is to wipe out the world's natural resources—and the ecovores—who fight to preserve the land.
Spike was a green "ultra dinosaur" with a long, sauropod-like neck, as well as stegosaur-like thagomizers on his tail.
Previous worlds include Jungle, Forest, Castle, Pirate, City, Toy Story and Power Rangers (2015-2018) (now owned by Hasbro).
[5] A Gotham Jail, Bat-Jetpack, New Motorized Batmobile, and a new Joker Tank, were planned to be released in summer and late spring.
In 2010, an original video animation based on the line named The Joker's Playhouse was included on a DVD packaged with toys.
Directed and produced by Ciro Nieli (Teen Titans) and written by Brandon Auman (Super Robot Monkey Team Hyperforce Go!
), the story involves the Joker taking over the Hall of Justice and the Super Friends running the gauntlet to reclaim it.
In 2013, Imaginext began to introduce females into its toyline featuring Catwoman, Wonder Woman and Harley Quinn.
Imaginext also began producing toys based on the DCEU such as Superman, Aquaman, Cyborg, and Commissioner Gordon.