The initial pitch seemed to be heavily influenced by Kenner's popular Star Wars toyline with multiple playsets dedicated to individual franchises like Superman, Batman, Wonder Woman, Green Lantern, Teen Titans, Lois Lane, and the Super Jrs.

from Super Friends #37 (October 1980) along with coloring pages on the inside front and back covers illustrated by José Luis García-López of Batman and Robin and Wonder Woman, respectfully.

[8] This saw the application of the art and logo to the likes of lunchboxes, 3-D puffy stickers, party supplies, paintable figurines, Underoos, coloring and activity books (Secret of the Frozen City, Superman, Lex Luthor, The Joker, Batman, The Penguin, Wonder Woman, Villains, Superman and Batman, and Superman and the Super Powers), The Super Powers Anti-Coloring Book (ISBN 059070494X) by Susan Striker, Stain-A-Sticker, Justice League of America Skyscraper Caper game, sunglasses, playhouses, belt buckles, sneakers, signature stamp sets, coloring play mats, drinking glasses/tumblers, MPC model kits, soap, stain painting sets, calendars, Play-Doh sets, cube game, jointed wall figures, wrist watches, jigsaw puzzles (Jaymar and Craftmaster), Give-A-Show projectors, backpacks, gym bags, Valentine's Day paraphernalia, kites, pajamas, card games, sticker albums, sleeping bags, wall cling decorations, inflatable punching bop bags, bed sheets, clothes, windsocks, greeting cards, View-Master theatre sets, nut and fruit mix, sidewalk artist sets, temporary tattoos, SunShiners, galoshes, Nerf wrist flyers, duffel bags, lip balm, slippers, crayon sets, planners, school supplies, belts, baseball caps, flashlights, bumper stickers, pins, jewelry, embroidered patches, and posters.

Kenner offered several mail-in promotions including a flexible vinyl record called The Darkseid Saga, child-size Superman plastic cape, and an 18" by 24 " color poster.

According to the 1984 Consumer Promotions Catalogue, Sunnyland Refining Co. Superman brand Peanut Butter would offer coupons for action figures, Supermobile, Lex-Soar 7, and Batmobile.

[9] Some aspects of the line persist even in recent history, such as in 1993 temporary tattoos and eight pins (featuring Superman, Batman, Wonder Woman, and the Flash) sold by the Warner Bros.

In 2011, Sideshow Collectibles and Mondo Tees offered a 24" by 36" screen print drawn by Tom Whalen featuring the characters of the Super Powers toyline limited to 250 pieces.

[13] Based on definitive style guide artwork, with moderate articulation and hidden action features, the Kenner Super Powers Collection eventually released 34 figures, eight vehicles, one playset, and one carrying case.

Brazilian toy company "Gulliver Juguetes" produced El Capitán Rayo (Captain Lightning, but anglicized simply 'Captain Ray' on the card face), and his unique nemesis 'Hombre de las Nieves' (Abominable Snowman).

Vehicles include All-Terrain Trapper, Brainiac Brain Ship, Cyborg Crawler, Fist Fighter, Jump Jet, Snooper Scout, Superman Glider, and Plasticman Car.

While a Catwoman action figure was long believed to be in the works, no material discovered supports its existence beyond the initial pitch of Kenner to acquire the license.

[17] In 1986, discount retail chain Zayre produced a Christmas commercial depicting Batman and Robin based largely on the earlier live action television series.

However, the costumes the Dynamic Duo wore were almost exact copies of the Super Powers action figures (Batman's powder blue coloring of particular note) during what ended up being the toyline's final run on stores' shelves.

Also in 1988, Canadian discount retail chain Zellers produced a series of animated commercials depicting Batman and Robin battling their foes in the Joker, Penguin, Catwoman, and the Riddler.

In a throwback to the Super Powers line, figurines came with a collector card reprinting a classic comic book cover reminiscent of Kenner's mini-comics.

Hamilton Gifts produced Christmas ornaments of Superman, Batman, and Robin using their classic designs as part of the DC Comics Superheroes line.

[22] Kenner's 1992 Batman Returns toyline featured a repainted Super Powers Penguin action figure to match a color scheme more in line with the film's themes.

Some collectors consider the Lightning Draw Shadow figure to be something of a lost Super Powers addition (similarly to Kenner's 1990 Snare Arm Swamp Thing).

In 2017, Mattel as part of its DC Comics Multiverse line produced Wal-Mart exclusive Super Friends figures for Aquaman, Batman, Superman, and Green Lantern.

The set collected four DC Super Heroes concept board books in ABC 123, Colors and Shapes, Opposites, and Busy Bodies by David Bar Katz.

In 2013, Medicom released an advertisement for its Previews-exclusive DC Heroes Sofubi figures of Batman and the Joker using the Super Powers card art graphics as its background.

The line grew to include the Flash, Green Lantern, Martian Manhunter, Plastic Man, Hawkman, Red Tornado, Firestorm, and Doctor Fate.

[33] In 2015, Kotobukiya announced an ArtFX+ collection of statues based on the Super Powers toyline that included Superman, Batman, Robin, Green Lantern, Flash, Hawkman, Aquaman, and Wonder Woman.

In 2016, Monogram produced a Super Powers line of 3D figural keychains featuring Superman, Batman, Lex Luthor, Brainiac, Darkseid, Shazam, Martian Manhunter, Hawkman, Plastic Man, Firestorm, and Doctor Fate.

Announced figures included Batman, Robin, Joker, Penguin, Flash, Aquaman, Darkseid, Parademon, Firestorm, Plastic Man, Mister Miracle, and Samurai.

In 2018, Sideshow Collectibles announced the Super Powers Collection maquette series by Tweeterhead featuring Superman, Batman, Wonder Woman, Robin, Joker, Supergirl, Catwoman, Harley Quinn, Green Lantern, Martian Manhunter, Donna Troy, Starfire, Bud and Lou, Mr. Mxyzptlk, Shazam, Batgirl, Gleek, Steppenwolf, Cheetah, Black Adam, Darkseid, and variants of Batman and Cheetah.

The pins based on the Super Powers action figures and sold on cards inspired by the original packaging, characters produced thus far include Wonder Woman, Superman, Green Lantern, Flash, Aquaman, Hawkman, Robin, Batman, Martian Manhunter, Darkseid, Reverse-Flash, Batman Beyond, Man-Bat, Joker, Bizarro, Diana Prince, Steve Trevor, Brainiac, Cheetah, Penguin, Kalibak, Clark Kent, Lois Lane, Lex Luthor, Giganta, and DeSaad with a multitude of variants.

Just as Kenner/DC Comics created the characters Cyclotron and Golden Pharaoh to augment the Super Powers franchise, so too some sub-licensees took it upon themselves to produce characters/figures beyond those available in the domestic Kenner lineup.

CantinaDan, also of Action Figure Insider, bought The Dragon and learned its body was a repainted Doctor Fate with a custom sculpted head and the parts held together internally by a rubber band.

So-called "prototype" jumbo Superman and Batman featuring gray figures with colored capes was produced exclusively for San Diego Comic-Con in 2016 on slim cardbacks.