Impact is a sans-serif typeface in the industrial or grotesque style designed by Geoffrey Lee in 1965 and released by the Stephenson Blake foundry of Sheffield.
[5] Writing in 2004, the year before his death, Lee explained that the design goal was "to get as much ink on paper as possible in a given size with the maximum possible x-height" and to provide a home-grown metal type alternative to European designs in the style (e.g. Schmalfette Grotesk, illustrated in Lettera, a contemporary anthology series of lettering), which were complicated for British businesses to license and use.
[6] (Schmalfette Grotesk was later digitised, with an added lower-case, as Haettenschweiler by Eraman Ltd.[10]) Other designs along the same lines from around the same period included the Letraset face Compacta,[8] Matthew Carter's slightly earlier masthead of Private Eye (which is caps-only but based on a never-released typeface with a lower case),[11][12] and the phototypesetting Helvetica Compressed, also by Carter and released a few years later.
[19] The common digitisation also simplifies the design somewhat, omitting the subtle bevelling of tittles on 'i' and 'j' and flared stroke ends seen on the original metal type release.
[20] In July 2010, Ascender Corp introduced Impact 2010, an enhanced version with additional OpenType typographic features designed by Terrance Weinzierl and Steve Matteson.