Research findings suggest that emotions, feelings, and attitudes play a decisive role in purchasing,[2][3] triggered by seeing the product or upon exposure to a well crafted promotional message.
[9] In a recent study, Czrnecka, Schivinski, and Keles found that cultural values such as individualism and collectivism are determinants of impulsive buying and money budgeting.
The researchers reported that different levels of globalisation in terms of global consumer culture influence proneness to impulsive buying and poor money budgeting.
[11] In a study conducted in a collectivistic environment in 2023, Muhammad, Adeshola and Isiaku found that factors such as aesthetic appeal, scarcity promotions and discounted prices stimulate impulse buying behaviour on Instagram by Gen-Z.
In the study, Central Michigan University Psychology professor Bryan Gibson surveyed college students by measuring their preference for a variety of soft drinks, including Coke and Pepsi.
[12] Researchers at the University of British Columbia and the Cheung Kong Graduate School of Business found that impulse spending is a behavior associated with disorganized environments.
However, candy, gum, mints and chocolate are prominently displayed at the checkout aisles to trigger impulse buyers - and / or their children - to buy what they might not have otherwise considered.
[14] Alternatively, impulse buying can occur when a potential consumer spots something related to a product that stirs a particular passion in them, such as seeing a certain country's flag on the cover of a certain DVD.