Most in-image advertising have the following characteristics: In-image ads were first introduced by GumGum in February, 2008,[4] as a way for publishers to pay image licensing fees on an ad-supported basis.
[6] Since the turn of the decade as the web has shifted towards one with increasingly visual content [7] new companies have emerged such as Znaptag [8] and Advant Technology Ltd.
In June 2014 NetSeer introduced InImageLinks,[9] a service that embeds contextual text and display ads within editorial images and addresses challenges associated with new Viewable Impression metrics.
https://www.seedtag.com/en/ entered the market in 2014, with the next generation of intelligent, contextually targeted In-Image advertising and a range of new polite user centric formats.
Originally in Spain, Seedtag have seen rapid growth across Europe and LATM and are now one of the leading players in the sector, raising over $250 million in funding.