In-product communications (IPC) are messages, content, and related media delivered directly to a user's internet-connected device or software application, with the purpose of informing, gathering feedback from, engaging with, or marketing to that specific user or segment of users at often-higher engagement rates than other digital marketing and online marketing channels.
It can also refer to the strategy used by a company to reach specific segments of their customer base to provide in-product customer service and support, supply training materials, and initiate orders of replacement parts and consumables.
In-product communication can also be a valuable way for businesses to gather user intelligence and feedback on their customer base, as the success of email requests for such information continues to decline.
In-device communication relies on a communication platform integrated directly into the operating system of the internet-connected device, allowing the manufacturer to feed messages, gather feedback, and engage with users from directly on the device display.
Because messages and communications are more targeted, and delivered directly to the user's device, engagement rates are often much higher than email marketing.