Two months since the release of "y", the seventh episode from the Bounty audiovisual series and album, a video requesting a volunteer was uploaded to iamamiwhomami's channel on 1 October 2010.

[6][7][8] Following the cryptic nature of the project, the video instructed viewers to choose their "representative" by 8 October, with full name, phone number, and address, with no explanation of the purpose.

Subsequently, a video documenting a phone call made by Jonna Lee to the volunteer was uploaded on 9 November, where she interviews him with questions about things like health, phobias, habits, and beliefs, ending with "we will pick you up to the airport" and requesting him to "film [his] entire journey".

[13] A series of six short videos from ShootUpTheStation's camera were uploaded from 12 to 15 November, in which he documented his journey and his stay at a hotel where multiple visitors would come in to deliver a lesson.

[14][15] On 15 November 2010, a concert was finally announced to take place the following day, on a video titled "http://towhomitmayconcern.cc/",[16][4] which became the label's website and store later on.

The concert video installation began streaming at approximately 00:15 CET on 16 November 2010, on the label's website, lasting 64 minutes and was available to be viewed for three additional hours on the site.

[18] The project went inactive after this, until it was released as a single-track album on digital stores and streaming platforms on 4 December 2010,[19] coinciding with the audiovisual group's one-year anniversary.