Serbia's 2016 entry "Goodbye (Shelter)" performed by Sanja Vučić ZAA qualified to the final and placed eighteenth.

The winning entry, "Ljubav je svuda" performed by Moje 3, failed to qualify Serbia to the final at the 2013 Eurovision Song Contest.

"[10] Tijana Bogićević made several appearances across Europe to specifically promote "In Too Deep" as the Serbian Eurovision entry.

[11][12] On 8 April, Tijana Bogićević performed during the Eurovision in Concert event which was held at the Melkweg venue in Amsterdam, Netherlands and hosted by Cornald Maas and Selma Björnsdóttir.

[14] According to Eurovision rules, all nations with the exceptions of the host country and the "Big Five" (France, Germany, Italy, Spain and the United Kingdom) are required to qualify from one of two semi-finals in order to compete for the final; the top ten countries from each semi-final progress to the final.

[15] On 31 January 2017, a special allocation draw was held which placed each country into one of the two semi-finals, as well as which half of the show they would perform in.

The stage lighting and background LED screens predominantly displayed dark blue colours and bubbles of water bursting out.

Each nation's jury consisted of five music industry professionals who are citizens of the country they represent, with their names published before the contest to ensure transparency.

This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.

[23] In addition, no member of a national jury was permitted to be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently.

The individual rankings of each jury member as well as the nation's televoting results were released shortly after the grand final.