ITNO, or In the Name Of, was a British record label owned by Sony Music Entertainment and founded by singer Lily Allen, which existed from 2011 to 2014.
She said: "I'm setting up a record label at the moment, getting involved in lots of different things.
It was financially backed by Sony Music, which gave Allen a £100,000 annual salary to hire staff and set up an office.
[2] The label's first act signed was New York noise pop duo Cults.
The label closed in 2014, concurrently with Allen's return to performing music.