In the Shadow of the Silent Majorities, Or, the End of the Social (French: À l’ombre des majorités silencieuses ou la fin du social) is a 1978 philosophical treatise by Jean Baudrillard, in which he analyzes the masses and their relation to meaning.

[6] In the 1970s, magazines such as Utopie, Noir et rouge, ICO, Socialisme ou Barbarie, Pouvoir ouvrier, and the Situationists were unconditionally opposed to the official culture.

"Today, everything has changed; no longer is meaning in short supply, it is produced everywhere, in ever increasing quantities – it is demand which is weakening...

They are urged to live socially, electorally, organizationally, sexually, in participation, in festival, in free speech, etc.

"[12] As Baudrillard stated in a later interview: "People do in fact defend themselves, they have their defensive and even offensive strategies; but this time, through indifference.