[2][3] C. K. Prahalad opens his 2005 book The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by asking “Why can’t we create inclusive capitalism”.
[4] He uses the term “inclusive capitalism” to invite readers to focus on underserved consumers and markets in order to create opportunity for all.
[5] In 2012, the Henry Jackson Society created a task force for Inclusive Capitalism Initiative project in order to start a transatlantic conversation about the growing income inequalities and their threat to the capitalist system.
[10] Members of the Coalition expressed a belief that all stakeholders, including business and society, should be engaged in the enactment of an inclusive capitalism agenda[1][11] In 2019, the Embankment Project for Inclusive Capitalism (EPIC) undertaken by the Coalition together with Ernst & Young reported its findings in a white paper.
It was a pioneering effort to "develop a framework and identify meaningful metrics to report on long-term and inclusive value creation activities that heretofore have not been captured on traditional financial statements".