It is one of the pioneers in electronic commerce in India and services its customers through various channels including online and selling over the phone.

Some of the major categories sold through Indiatimes Shopping included men & women footwear, apparel & accessories, lifestyle, home décor, mobile phones, consumer electronics, health & personal beauty products, books, jewellery, baby products and flowers & gifts.

Indiatimes Shopping sold a range of products online including footwear, apparel, mobile phones, consumer electronics, computers & accessories, flowers & gifts, home décor items, books and a lot more.

It has offices and customer service centers across India, including Noida, Jaipur, Bangalore, Mumbai and Delhi.

Indiatimes Shopping uses in-house ecommerce technology platform that can handle complex e-commerce execution requirements related to Business, Logistics,[4] Finance, Marketing & Content.