Indiegogo /ˌɪndiˈɡoʊɡoʊ/ is an American crowdfunding website founded in 2008 by Danae Ringelmann,[1] Slava Rubin, and Eric Schell.

The site runs on a rewards-based system, meaning donors, investors, or customers who are willing to help to fund a project or product can donate and receive a gift, rather than an equity stake in the company.

[3] Following changes in Security and Exchange Commission rules earlier in 2016, Indiegogo has partnered with MicroVentures to offer equity-based campaigns beginning in November 2016, allowing unaccredited investors to participate with equity stakes.

[8] In 2002, while working as an analyst on Wall Street, Danae Ringelmann co-produced a reading of an Arthur Miller play.

Though the performance was popular with audiences, there was little financial incentive available, and Ringelmann decided to seek alternative revenue streams.

[15] In February 2012, President Barack Obama's Startup America partnered with Indiegogo to offer crowdfunding to entrepreneurs in the U.S.[16] In June 2012, Indiegogo raised a $15 million Series A round from Insight Ventures, Khosla Ventures and Steve Schoettler, Zynga's co-founder.

[22] In an interview with Film Threat, Rubin said the site is "all about allowing anybody to raise money for any idea".

Indiegogo does not provide prospective backers with any means to contact campaigns to ask questions or make suggestions before they decide to participate.

Indiegogo is the leading platform for tech products, and also permits crowdfunding for creative projects and community or personal causes.

[50] On 23 January 2015 a patent infringement lawsuit was filed by Alphacap Ventures LLC against multiple crowdfunding platforms, including Indiegogo, CircleUp, GoFundMe, Kickstarter, Gust, RocketHub and Innovational Funding.

[51] The case was ultimately dismissed by the presiding judge, with prejudice, for having been filed in bad faith; as was admitted by the plaintiffs.

[52] In December 2024, Coast Runner Industries sued Indiegogo for violations of federal antitrust law in response to the suspension of its desktop CNC campaign.