Individualistic cultures focus on abstract thinking, privacy, self-dependence, uniqueness, and personal goals.
There has been a global increase in individualism in the recent years and individualistic culture is on the rise in many countries around the world due to wealth and urbanization.
The migration and meeting of cultures on a global level flourish in countries with political ideologies that allow freedom of self expression.
Many thoughts and observations on individualism have been shared by noted intellectuals in philosophy, psychology and economics.
[16] In 1994 Ruth K. Chao, argued that "parenting styles developed on North American samples cannot be simply translated to other cultures, but instead must reflect their sociocultural contexts".
Whereas in individualistic cultures that are low in power, and are uncertainty-avoidance, shame more closely resembles guilt in their parent style.
So much so, that in Japan, which is considered to be a collectivistic culture, many people commit suicide after dishonoring or bringing shame to their family or community.
In Shan Xu research he found that employees from more individualistic cultures are more sensitive to how their work interferes with their family life.
While people from more collectivistic cultures are more concerned about how their work provides material, social, and cognitive resources such as intelligence and experience which will help their families.
[22] On the contrary, a collectivist culture would more likely use a less confrontational approach such as accommodation to end the conflict with compromise so that each party is benefited.