Industry of the Ordinary (IOTO) is a two-person conceptual art collaborative, made up of Chicago-based artists and educators Adam Brooks and Mathew Wilson.
IOTO's work appears in diverse forms, including performances tailored for specific exhibitions and performance art openings, artist-driven interventions on the streets of cities throughout the US and internationally, and public works commissioned by the Nebraska State Historical Society,[1] the City of Chicago Department of Cultural Affairs and Special Events (DCASE)[4] and the Billboard Art Project,[5] among others.
Industry of the Ordinary's work deals with themes of faith, freedom, politics, youth culture, celebrity, competitive sports, sex and drinking.
For their Re-Work at the Museum of Contemporary Art, Los Angeles, IOTO hired two sex workers to perform the same task while wearing their "professional" attire.
[1] Industry of the Ordinary's mid-career retrospective, Sic Transit Gloria Mundi, was shown at the Chicago Cultural Center from August 2012 to February 2013.