Among contributors were such notables as novelist Michael Kun, Esquire magazine writer Tom Chiarella, fiction writers Dan Barden, David Gerrold and William F. Nolan, Indy car driver Arie Luyendyk and "teletherapist" Dr. Will Miller.
Its May 2003 issue featured an original cover by artist Peter Max.
[1] It featured lengthy interviews with such notables as Larry Bird, Karl Malden, NPR's Steve Inskeep and Tony Dungy.
It focused on a wide variety of topics including parenting, family relationships, fashion advice for the average guy, current events in sports, and consumer information.
Around the time of the publication of the Swimsuit Issue by Sports Illustrated it featured a parody, for example, one year it featured the "Earmuff Issue" with models in bikinis wearing earmuffs.