Inez and Vinoodh

Inez took a master's degree in photography at the Gerrit Rietveld Academie (1985–1990) and Vinoodh founded the Lawina clothing line with his classmate Rick Bovendeert.

A commission for Inez to photograph the 1986 Lawina collection led to Vinoodh beginning to work with her, first as a stylist and eventually in 1995 as co-author of the images they produce together.

[9] Since 1999, they have worked regularly with Icelandic polymath Björk on several music videos and high profile magazine editorials.

[13] The duo has shot supermodel Kate Moss while dancing to Michael Jackson's Billie Jean on film;[14] they also directed Lady Gaga's 2013 music video for "Applause".

Designed in collaboration with M/M (Paris), it was published by Taschen in two volumes, each containing 333 pages and a pocket book-sized reader featuring essays and fiction by Michael Bracewell, Antony Hegarty, Penny Martin, Glenn O'Brien, Bruce Sterling and Olivier Zahm, with lyrics by Björk and Lady Gaga.

Vinoodh Matadin and Inez van Lamsweerde in June 2011