Purple is a French fashion, art and culture magazine founded in 1992.

In 1992, Elein Fleiss and Olivier Zahm started the magazine Purple Prose as a reaction against the superficial glamour of the 1980s; much as a part of the global counterculture at the time, inspired by magazines like Interview, Ray Gun, Nova, and Helmut Newton's Illustrated, but with the aesthetics of what usually is referred to as anti-fashion.

Based on their personal interests and views; Purple was, and in a sense still is, made much in the same spirit of the fanzine.

The magazine became associated with the "realism" of the new fashion photography of the 1990s, with names like Juergen Teller, Terry Richardson, Wolfgang Tillmans, and Mario Sorrenti.

[...] From a visual standpoint, we represented the break from '80s imagery (like Richard Avedon's photography for Versace, for example).