[1] After his last non-film work of patriotic album Vande Mataram released in 1997, post 15 years Rahman came up with this single.

The base concept of the song evolved when Rahman recollected a story about an elephant, wandering into a village of the blind people.

[6] A music video is directed by Paul Boyd who has worked with artists like Sting, Shania Twain, Kylie Minogue, Celine Dion, Bryan Adams and INXS.

[8][9] The video footage was shot across four different countries in 20 days over six months by Boyd, featuring children from Africa, Hong Kong, USA and India.

I wanted 'Infinite Love' to embody all the great facets of life and culture around the world, while celebrating the similarities and embracing the differences of each.

[15][16] According to Rahman, writing in the Huffington Post, he was "excited to share" his new single video which would celebrate "the similarities and differences" of "all the great facets of life and culture around the world".