Owler members can also sign up to receive immediate notifications when major business events (such as funding, acquisitions, or leadership changes) occur.

Unlike other business information services, Owler polls its members to gauge market sentiment and current trends.

Owler curates the most relevant news and blog posts from within the last 24 hours, surfacing stories on that member's company, competitors, and prospects.

Owler emails users an Instant Insight anytime one of fifteen trigger events occur, including funding, acquisition, or leadership change.

Users follow competitors, customers, prospects, and vendors, and Owler instantly sends full report hot anytime breaking events occur.

It was created by Owler's 3.5+ million members who regularly update their competitors (as well as provide estimates on critical data fields like revenue/employee numbers, CEO ratings, etc.).

The Competitive Graph powers all of Owler's products, allowing the company to provide highly personalized email alerts and feeds.