It is charged to liaison with the press, issues of press notes on behalf of government, review of tone and tenor of Hindi, English and Urdu Newspaper published in the State and the department also helps in disseminating information on various activities of the government to the people through the media and providing feedback to the government on important matters reflected in the media.

IPRD is also charged with activities connected with cultural affairs.

It also disseminate and propagate government policies, programmes, schemes and achievements, effectively for public awareness.

It also helps the state government to make coordination with various department by knowing and understanding the mood, perception and feedback of people on different issues by analysis of news published in the media and to arrange quick response of government's view point among general public through media as necessary, disseminate policies, programmes and achievements of various departments for educating people and mass communication by performing role of facilitator by using various, method and resources of educating people and mass communication.

Formation of creativeness for publicity of programmes, schemes and achievements of various departments through poster, pamphlet, folder, booklet, etc.