Produced by MC Shan, who also contributed a rap verse, "Informer" was a chart-topping hit, spending seven consecutive weeks at number one on the Billboard Hot 100.
[2] In 2019, Puerto Rican singer, songwriter, and rapper Daddy Yankee released a new version of "Informer" as "Con Calma" together with Snow, who recorded new parts.
He was raised on classic rock, but after Jamaicans moved into his neighborhood, due to then-Prime Minister Pierre Trudeau's revised immigration policies, reggae became a huge part of his life.
Martinez from Cashbox felt it demonstrated Snow's "unique delivery which sounds less imitative than some dancehallers or rappers from the bonafide hood.
[9] Dennis Hunt from Los Angeles Times felt "he adds a nifty dimension to dancehall by smoothly integrating pop textures.
"[11] Alan Jones from Music Week complimented "this infectious, instantly appealing dancehall" song for achieving "the right mix between reggae and hip-hop."
"[12] Cermak and Ross from The Network Forty commented, "You'd swear you were listening to a Jamaican straight out of Kingston, but this 22-year-old white male hails from Toronto's ghetto.
Along with mixer DJ Prince and record producer and rapper MC Shan, Snow creates a hooky low-groover with infectious dancehall toasting.
[14] A reviewer from People Magazine felt that Snow's "incarcerations flavor the pumped up, hip-hop-infused single "Informer".
"[17] "Informer" peaked at number one on the singles chart in Denmark, Finland, Germany, Ireland, Mexico, Norway, Sweden and Switzerland, as well as on the Eurochart Hot 100.
It entered the top 10 in Austria, France, Greece, Iceland, Italy, the Netherlands, Portugal, Spain, and the United Kingdom.
Directed by George Seminara, the accompanying music video for the song shows Snow entering a jail cell.