Inmarko

[4] In 1992, six individuals, including entrepreneurs Vadim Lyubimtsev and Pavel Shutov, founded a business to sell ice cream from street stalls in Novosibirsk.

The business was successful due to the lack of competition in the specialized trade for ice cream and subsequently became lucrative.

They initially sold ice cream through cold storage facilities in Novosibirsk and later entered into joint ventures with other regional producers.

In 1994, Inmarko began to import ice cream, waffle cones, and popsicles from Poland, Denmark, England, Sweden, and Spain, through arrangements with Koral, Augusto, ISCO, Menorquina, and Frideriks.

Due to the lack of production capacities and the complexity of delivery in this part of the country, the company ordered from other producers, including competitors.

In the same year, the company sold 27,145 tons of ice cream domestically, making it a leader in the Russian market.

In 2005, Inmarko acquired "Fink," a former distributor of the ice cream brand "Algida" to boost sales in the Central regions.

However, the company faced challenges in the Moscow, which its managers believed to be a comparatively undeveloped ice cream consumer market.

The expansion was not hugely successful, and Inmarko has stated that it does not intend to expand its frozen product sales, considering the business to be "unstable and unpromising."

Inmarko undertook a major renovation of the Tula factory, investing $53 million in the project to attain an estimated capacity of 45 thousand tons.

At its height, the company had branches in the cities of Novosibirsk, Omsk, Krasnoyarsk, Novokuznetsk, Kemerovo, Barnaul, Yekaterinburg, Kazan, Moscow and Tula.

Branches in the cities of Novosibirsk, Omsk, Krasnoyarsk, Novokuznetsk, Kemerovo, Barnaul, Yekaterinburg, Kazan, Moscow, Tula.