Innova manufactures discs in 4 distinct lines of plastic with distinct flight characteristics: Star, Champion, Pro, and DX.

There are also many subtypes related to the main 4: Halo Star, Echo Star, Gstar, Starlite, Champion Edition, Metal Flake, Blizzard Champion, Glow Champion, R-Pro, XT-Pro, KC-Pro, KC-Glow, McPro, JK-Pro, Yeti-Pro Proline and Glow DX.

[5][6] Innova uses a numeric scale to rate the performance of its discs.

The ratings represent: In 2011, Innova opened the online Innova Factory Store and a brick and mortar pro shop in Rancho Cucamonga, California.

In addition to stock production discs, gear, and apparel, it carries limited edition discs, prototypes, out of production models, and a variety of factory seconds stamped with an F2 label.