Innovasport and Innvictus

[1][2] The target market of Innvictus are sneakerheads, i.e. fans of sneakers with a focus on tennis shoes, accessories and urban casual wear, categories that have grown exponentially in recent years.

Innvictus stores offer exclusive footwear from brands such as Jordan, Nike, Adidas, Puma, etc., and special events such as sneaker trading days.

[1] Francisco Martín Borque was a Spanish immigrant to Mexico and co-founded the Torreón-based Soriana chain of hypermarkets together with his brother Armando.

[1] According to Euromonitor International, the Mexican shoe market experienced double-digit growth during the COVID-19 pandemic, driven mainly by the sale of sneakers.

A few days before the NBA Mexico City Game on November 9, 2023, the National Basketball Association announced a multi-year partnership with InnovaSport to fully enter the Mexican market, offering fans the widest selection of authentic NBA merchandise ever available in Mexico.