[4] In 1934, New Era began producing caps for the Cleveland Indians, which became their first Major League Baseball (MLB) contract.

In 1993, New Era was granted the first exclusive license with the MLB to produce the on-field baseball caps for all of its (then 28, now 30) teams.

Starting in 2012, New Era acquired full exclusive sideline rights for the National Football League (NFL).

[citation needed] In the summer of 2007, New Era voluntarily pulled three styles of New York Yankees hats from shelves across the country because the designs on the caps were seen to be gang-related.

[7] It was announced on August 13, 2016, that New Era and the Buffalo Bills had reached an agreement for naming rights for Ralph Wilson Stadium.

[11] The Athletic, which made the initial claim, continues to insist the hiring happened and that Brandon had been quietly fired after the story broke.

[13][14] On September 12, 2018, it was announced that New Era would be the official outfitter for the Canadian Football League (CFL) starting in the 2019 season.