Innovative Concepts in Entertainment, abbreviated as ICE, is an American electronic game and redemption game manufacturer based in Clarence, New York, United States.

[5] Innovative Concepts in Entertainment was founded in 1982 by Ralph Coppola.

[6] The success of Cyclone and the tactics in its design would greatly change the redemption game industry.

In the 1990's, ICE expanded to the crane game market, and by the mid-1990's became a leader in the industry as it rebounded in popularity.

[7] During the COVID-19 pandemic, the company struggled to stay afloat due to New York's lockdown laws.