[3] It was designed in the Beaux-Arts style by Rankin, Kellogg & Crane, and was, at the time, the tallest building north of City Hall.

The building also featured an auditorium and an assembly hall, and had its own refrigeration and water filtration plant.

[2] The deal closed in October, and the next month the company announced that a downsized operation, with a 125,000 square feet (11,600 m2) building, would move into the renovated former Strawbridge & Clothier store at 8th and Market Streets in the Market Street East area.

Blatstein originally planned on using the building as part of a hotel and casino complex, saying that he wanted to preserve the building and its historical features, although his previous casino plan, "The Provence", called for new construction in a "faux-French theme", which drew criticism as "tacky".

[8][9] Blatstein failed to receive the necessary licensing from the Pennsylvania Gaming Control Board, and the hotel and casino plan was abandoned.