Inscape Data Services

Inscape is a provider of automatic content recognition (ACR) services to Smart TV OEMs.

[3] In 2012, the company raised $2.5 million in funding from Rogers Venture Partners, rebranded as Cognitive Networks, and hired Michael Collette as its CEO.

[8] On November 9, 2015, privacy advocate Julia Angwin exposed the Inscape technology in an investigative piece for Pro Publica to track consumer viewing habits within Vizio televisions and sharing it with advertisers.

[10] Shortly after these reports, both Vizio and its subsidiary Inscape Data Services were named in numerous class action lawsuits for violation of the Video Privacy Protection Act.

[12] Using ACR, the NRP is built from 15 million smart TVs in the US and claims the data to be representative of TV viewing for all US households, demographics, and geographies across 210 local markets.