All instruments on the recording were played by Peter Lawlor, and lead vocals were provided by Ray Wilson, who would become the new Genesis singer after the departure of Phil Collins.

It was also a worldwide hit, reaching the top 10 in more than 10 European countries and finding moderate success in Australia, New Zealand, and the United States.

[1] In 1994, Levi Strauss & Co. hired musician Peter Lawlor to create an original song that they would use in a forthcoming television advertisement for the company's 501 Jeans.

[4] The black and white advert, titled "Creek" and directed by Vaughan Arnell,[5] is set in America during the late 1800s and features an Amish family having a picnic in Yosemite National Park.

[2] James Murphy, co-founder of adam&eveDDB, said that while it was not the funniest, coolest, nor sexiest Levi's advert, its qualities work together to create "perfection in the art of selling.

[9] In the wake of the ad's positive reception, Lawlor decided to form the band Stiltskin, recruiting drummer Ross McFarlane and bassist James Finnigan, and release "Inside" as a single.

It was the fourth song from a Levi's advert to top the UK chart, after Ben E. King's "Stand by Me", Steve Miller Band's "The Joker", and The Clash's "Should I Stay or Should I Go".

[22] Elsewhere it Europe, the single entered the top 10 in Finland,[23] France,[24] Italy,[25] and the Netherlands,[26] while in Belgium, it reached number 23 on the Ultratop chart.

[29] On Australia's ARIA Singles Chart, the song reached number 40 on 19 March 1995 and spent a total of six weeks in the top 50.