Insider Pages is an online "local search" service operated by IAC.
Before its acquisition by IAC the company was based in Redwood Shores, California, and had over 600,000 reviews of local merchants around the country.
[1] The company addressed a demographic (by its description) of young and middle-aged families who own homes in urban and suburban areas.
After laying off two-thirds of its staff [2] in January 2007, they were acquired (for an undisclosed amount) by IAC, operators of Citysearch, in March 2007.
In 2019, IAC sold its CityGrid Media division, including Insider Pages, to eLocal.