Insound carried CD, vinyl, hard to find items, music accessories and merchandise.
[4] The company gradually gained notoriety through its reviews, online zines and promotion of then-small bands such as Death Cab for Cutie.
[4] Insound also gained visibility through hosting events at CMJ and South by Southwest (SXSW).
[3] In 2008, more than half of the company's sales come from selling vinyl records, which had made a resurgence in the past decade.
[5] In January 2008, the retailer was acquired by Alternative Distribution Alliance, an independent distributor owned by the Warner Music Group.