Arashi Vision Inc. (Chinese: 影石创新科技股份有限公司; pinyin: Yǐngshí Chuàngxīn Kējì Gǔfèn Yǒuxiàn Gōngsī), doing business as Insta360, is a camera company headquartered in Shenzhen, China with offices in Los Angeles, Tokyo and Berlin.

Insta360 CEO JK Liu (刘靖康) met his co-founders while studying computer science at Nanjing University.

Liu recognized the potential of 360 when he attended a music concert and wanted to develop products to record and share such powerfully moving events.

The 8K30fps video capability is the highest resolution so far in an Insta360 action camera.The 360-degree capture allows users to reframe their footage and find their best angles after filming, using AI or manual editing on the Insta360 mobile app or desktop software Insta360 Studio.

The X4 also functions as a traditional wide-angle action cam with Single-Lens Mode, which films with just one of the lenses to shoot first-person POV shots up to 4K60fps.

In August 2023, Insta360 announced the release of the Insta360 X3 Invisible Dive Kit, set to redefine how people film their underwater adventures.

It features a 1/1.3" sensor with the ability to capture 4K120fps video, 48MP photos, and new PureVideo for optimal low light shooting.

Weighing 39 grams, it features the same magnetic design and Action Pod as GO 3 with several key upgrades, notably 4K video resolution for improved image quality.

[14] It also features new Interval Video mode,[15] Apple Find My network compatibility and waterproofing to 33 feet (10 meters).

It has a magnetic body and comes with five accessories, including a pendant, hat clip, stand, lens protector and charge case.

The camera is waterproof and can be controlled through the accompanying mobile app, allowing for easy editing and sharing of footage.

It is a 4K webcam equipped with a 2-axis gimbal and built-in AI tracking algorithms, enabling the camera to pan and tilt to follow the subject.

It improves on the original model with easier magnetic mounting, group tracking, and expanded hand gesture controls.

It retains key features such as a 1/2” sensor, 4K image quality, AI-powered framing, gesture control, and magnetic mounting.

However, it lacks the integrated gimbal, meaning the camera remains in a fixed position without panning or tilting capabilities.

It can be used for editing footage shot on Insta360's consumer cameras, including X2, X3, X4, ONE X/X2, ONE RS/R, ONE, GO 2/3, Sphere, EVO and Nano S.[29] A new interface was introduced in September 2021, for easier project management.

[30] A study has revealed potential security risks posed by Chinese-made Insta360 cameras, widely used by U.S. military personnel and NASA.

While Insta360 emphasizes its commitment to user privacy, the findings underscore the need for stricter vetting of foreign-made technology in sensitive environments.