Instagram egg

The owner of the account was revealed to be Chris Godfrey, a British advertising creative, who later worked with his two friends Alissa Khan-Whelan and CJ Brown on a Hulu commercial featuring the egg, intended to raise mental health awareness.

[3][4][5] The photo was originally taken by Serghei Platanov, who then posted it to Shutterstock on 23 June 2015 with the title "eggs isolated on white background".

It then continued to rise over 45 million likes in the next 48 hours, surpassing the "Despacito" music video and taking the world record for the most-liked online post (on any media platform) in history.

[A][11][12][13][14] After the account became verified on 14 January 2019, the post rose in popularity and likes, which snowballed into coverage in various media outlets.

[18][B] On 3 February 2019, the creator of the Instagram egg was revealed by Hulu and The New York Times to be Chris Godfrey, a British advertising creative.

On 29 January 2019, a fourth picture of an egg was posted to the account which has another large crack on the right hand side, attracting 7.6 million likes by 25 February 2019.

[19] On 1 February 2019, a fifth picture of an egg was posted with stitching like that of a football, referencing the upcoming Super Bowl.

The account promised that it would reveal what was inside the egg on 3 February, on the subscription video on demand service Hulu.

"[25] In response to breaking the world record for the most-liked Instagram post, the account's owner wrote "This is madness.

[28] More pointedly: [T]he attention economy is a scam based on requiring little to no labor from both producer and consumer despite commanding the most space, and therefore value, in our digital lives... but it very well could be: As a metaphor for the fragility of the influencer ecosystem, the egg has broken the Internet.

"There is a bit of an anti-celebrity revolt here – 'look what we can do with a simple egg'"[30]The researcher suggests that the accomplishment of becoming such a widely heralded unpaid viral post may become increasingly rare, as social networks rely more on paid and business promotion.